#Ice cream mochi portable#

“When we bought it, their mochi ice cream was in less than 1,000 stores. Friedman, who took over the family firm, sold it to California-based private equity firm Century Park Capital Partners in 2015, which closed down the bakery and focused on building the mochi ice cream business.Ĭhip Roellig, managing partner with Century Park Capital Partners, declined to disclose the purchase price. The ice cream was generating “tens of millions” in annual revenue by the time Hashimoto passed away in 2012. How he got 200,000 people to buy ugly fruits and vegetables “We are reaching the masses where they shop.” “We are in Target, Kroger, Walmart and everything in between,” said Barnett. My/Mo Mochi is now available in 20,000 stores nationwide.

#Ice cream mochi portable#

They’re also sold individually in portable freezers that Barnett calls self-serve “ice cream bars.” My/Mo Mochi ice cream (which is gluten free and some varieties are dairy free) is produced at a manufacturing facility in Los Angeles and sold in packages of six. The My/Mo Mochi brand launched in 2017, two years after Barnett joined the company after leaving his job as CMO of bottled water company JUST Goods. “We just retooled and adjusted it for today’s consumers,” he said. My/Mo Mochiīarnett recognized the inherent appeal of mochi ice cream to Millennials, a group he calls “a snacking generation.” Mochi is a portion-control snack of about 110 calories per ball, easy to hold and eat on the go. Mochi ice cream, a ball of creamy ice cream encased in pillowly rice dough, has gone from niche to mainstream with American consumers.