Intention guides every choice,” writes Natalie Gotko, content strategist at Clique Studios. “A minimalist approach to design is intentional design. When there is purpose behind every frame, customers notice.Ī walk through this process gives customers a curated look at the quality control behind the product, and the minimalist design of each frame makes it especially hard to look away.

This video exemplifies a minimalistic approach: it’s just not complicated at all. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Not only is the video shot well, but it is informative, detail-oriented and transparent. They continue to prove it with an immaculately shot video that gives customers a behind-the-scenes look at exactly what goes into each pair of glasses they make. Warby Parker, an online eyewear retailer, makes it clear early on in this video that one of their priorities is “engaging with customers directly.” However, they don’t leave it at that. Posted by Warby Parker on Thursday, January 18, 2018 Warby Parker: How Warby Parker Glasses Are MadeĮver wonder how Warby Parker glasses are made? Well, we documented the entire process, from the initial design to the cutting of the lenses. This complements the content of the video perfectly as immersion into the human side of the product’s manufacturing calls for a method that lets viewers feel as if they are right there by the action.Īdditionally, the presence of actor Luke Wilson gives customers a familiar face to lead them through the industrial spectacle that is the Shinola factory.

Its 360 format means that in order to follow the action, the viewer needs to engage with the video with their cursor, so they will be more focused on listening to the video. This example from luxury watch brand Shinola is engaging in many dimensions. If a video encourages your customers to interact with it and gives them some control over the experience they have while watching, your video will be an experience for them to remember.

Posted by Shinola on Thursday, September 8, 2016Įngaging your customer means a lot more than just getting them to watch or like your video. A 360 Tour of the Shinola Detroit Factory with Luke Wilsonįrom the watch factory to the rooftop, take a 360 tour of our Detroit factory headquarters with Luke Wilson and Reel Fx

Focused videos